HAIR COLOR

Explore our selection of Professional Hair Colors and Dyes from your favorite brands

PERMANENT HAIR COLOR

The longest-lasting hair color, which alters the hair permanently; requires a developer.

SEMI-PERMANENT HAIR COLOR

Does not require a developer and lasts up to 12 shampoos; sometimes has hair-conditioning properties.

DEMI-PERMANENT HAIR COLOR

Needs a low-volume developer; enhances hair color for up to 24 shampoos.

TEMPORARY HAIR COLOR

Typically doubles as a styler; doesn’t penetrate the hair & washes right out.

BRIGHT COLOR

Bright hair color that comes in every shade of the rainbow, typically semi-permanent.

Shop Bright Hair Colors

Blue

Red

Yellow

Pink

Violet

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Hair Color

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HAIR SMOOTHING & STRAIGHTNERS

Keratin Smoothing, Relaxers, Biotex and Straightening Creams 

PERMANENT HAIR STRAIGHTENING

Is a process by which the structure of your hair is altered to give you pin-straight hair. The chemical relaxers used in this process permanently break the bonds in your hair shaft. Heat is applied to restructure your hair, and more chemicals are used to seal the newly formed bonds. The alkaline agent in the chemical relaxer breaks the keratin bonds in curly/wavy hair to stretch and smoothen them

TEMPORARY HAIR STRAIGHTENING

 Is done with heat styling tools like hot irons or hot combs. Here, functioning cohesive and adhesive forces work in a highly viscous system to keep the fibers parallel. The straight hair you get as a result of these procedures is temporary. Your hair goes back to its natural texture when you wash it.

HAIR SMOOTHING

 Hair smoothing is a temporary treatment that is considered to be a procedure under hair straightening by some people. The process involves saturating your hair with a formaldehyde solution followed by drying it out and using a flat iron to lock your hair in a straight position. However, the chemicals used for hair smoothing are not as strong as the ones used in hair straightening treatments. This makes this treatment less damaging. But it is not ideal for all hair types.